An OG Fintech founder looks to help every Canadian save better to live better in today’s tech ecosystem. How can we turn a high level investor pitch deck into a product strategy, proof-of-concept, and a launched product for web, iOS and Android
Role: Product Designer
In 2016, I finally got a chance to jump out of the agency world and experience, for the first time, a truly end-to-end product delivery cycle in Evree. Mainly tasked with creating, implementing, maintaining and updating Evree’s Design system for their initial Proof of Concept, Alpha version, and Beta Products. My role evolved to include leading discovery workshops, creating low-fidelity wireframes and user flows, and even creating the Evree brand website and content designs for the Evree Newsletter.
Big Wins:
Established design standards for the Evree product as well as the Evree.ca brand website.
Lead Product Designer on the “Rogue Squadron” team.
Created and lead sprint team through Lean UX workshops based on Google Sprint Design workshops and Rangle’s Clarity Canvas.
Created user testing protocols and ran user testing sessions.
